Veggie Tales: “Morality, not Christianity”

VeggieTales “convinced kids to behave Christianly without actually teaching them Christianity.” So says founder Phil Vischer in a new interview.

VeggieTales was a rags-to-riches entrepreneurial success story. Vischer and his counterpart, Mike Nawrocki, left college to pursue their dream of making wildly creative children’s videos. At the height of their success in the late 1990s, VeggieTales videos sold 7 million copies in a single year and generated $40 million in revenue. Though primarily aimed at a Christian market, VeggieTales had a broader cultural influence, pushing forward the boundaries of computer animation and children’s programming.

But success brought failure. Though Bob the Tomato and Larry the Cucumber are still around, they aren’t the same. Big Idea Productions went bankrupt in 2003 and Vischer lost ownership and creative control of the whole enterprise. VeggieTales is no longer VeggieTales. The characters still exist – and in some cases are even voiced by Nawrocki and Vischer as hired talent – but the decisions are now made by studio execs who don’t share the vision or worldview of the original founders.

In a recent issue of WORLD magazine, Vischer acknowledged to interviewer Megan Basham that the bankruptcy and subsequent trials have given him perspective. His words reveal a man who’s beginning to see the difference between moralism and the gospel. And a man humble enough to acknowledge his role in confusing the two:  Continue at Bob Thune