Pastors and churches spend hundreds of millions of dollars each year 
attending conferences, buying books, hiring consultants, advertisers and
 marketers, all to try and accomplish one thing: to increase attendance 
-- to be a bigger church.
I'm absolutely convinced this is the wrong tack.
Success is a slippery subject when it comes to the Church. That our 
ultimate picture of success is a crucified Messiah means any 
conversation about success will be incompatible with a "bigger is 
better" mentality. Yet, bigger and better is exactly what most churches 
seem to be pursuing these days: a pursuit which typically comes in the 
form of sentimentality and pragmatism.
 
Sentimentality and pragmatism are the one-two punch which has the American Church on the ropes, while a generation of church leaders acquiesces to the demands of our consumer culture. The demands are simple: tell me something that will make me feel better (sentimentality for the churchgoer), and tell me something that will work (pragmatism for the church leader). Yet it is not clear how either one of those are part of what it means to be the church.
Sentimentality and pragmatism are the one-two punch which has the American Church on the ropes, while a generation of church leaders acquiesces to the demands of our consumer culture. The demands are simple: tell me something that will make me feel better (sentimentality for the churchgoer), and tell me something that will work (pragmatism for the church leader). Yet it is not clear how either one of those are part of what it means to be the church.
Sentimentality is mother's milk to the church which has ceased to 
believe our faith should really make a difference in the way we live our
 lives. Instead of proclaiming resurrection, the sentimental church will
 devote their entire Sunday worship service to Mother's/Father's Day -- 
or worse yet, Valentine's Day. Not that we don't appreciate our parents 
and sweethearts, but the yielding of precious worship time to the 
celebration of greeting card companies signals a much deeper problem: we
 have lost track of the story of God. Yet, for a church to grow bigger, 
losing track of the story is precisely what is required.  Read the rest HERE
 
 
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