We should have seen it coming. Back in 1989 two young activists
pushing for the normalization of homosexuality coauthored a book
intended to serve as a political strategy manual and public relations
guide for their movement. In After the Ball: How America Will Conquer its Fear and Hatred of Gays in the 90s,
authors Marshall Kirk and Hunter Madsen argued that efforts to
normalize homosexuality and homosexual relationships would fail unless
their movement shifted its argument to a demand for civil rights, rather
than for moral acceptance. Kirk and Madsen argued that homosexual
activists and their allies should avoid talking about sex and sexuality.
Instead, “the imagery of sex per se should be downplayed, and the issue
of gay rights reduced, as far as possible, to an abstract social
question.”
Beyond Kirk and Madsen and their public relations strategy, an even
more effective legal strategy was developed along the same lines. Legal
theorists and litigators began to argue that homosexuals were a class of
citizens denied basic civil liberties, and that the courts should
declare them to be a protected class, using civil rights precedents to
force a moral and legal revolution. Continue at Al Mohler
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