Pastor, How are you on Facebook so Much?

I’ve posted a similar answer to this before but in my new role some are asking the question again: Pastor, how are you on Facebook so much?

I honestly think the real question is “Why?” and some think it means I don’t work very much, but if only they knew.

Perhaps, if you follow me online, you wonder the same thing. So, let me try to help you understand.

First things first, I’m probably not on as much as you think I am. If you think so, then the strategy is working. I’ve been doing online ministry since 1996. That’s a long time. I started with a daily devotional that quickly turned into a ministry opportunity. Though they are mostly recycled now, that site is still active. (www.mustardseedministry.com) I learned that if I was going to do ministry with the potentials to reach tens of thousands (the Internet makes the world small), I had to be smart about it.

So, I work smart.

Here are four words to describe my Internet strategy.

Since I’m a pastor, and you’d want me to be pastoral, they all begin with the same letter. 

Value – I recognize the value of being online. For the past several years, Facebook has been the most prominent way people reach me in my church. It also gives them a sense that they know me. I hear people every week say they feel they can follow me throughout the week, just by reading my status updates. In addition, I have the opportunity to minister to even a larger group, including hundreds of pastors and leaders around the country.   Continue at Ron Edmondson