Image is everything in modern culture. Take for instance the shopping
mall. More than showcasing merchandise, malls resemble ancient temples
or medieval cathedrals---places of worship where the spirit is lifted.
Along with designer jeans and exotic coffees, you can fashion for
yourself an improved image, one in which people take pride.
Concern for image sometimes reveals itself in ways that are less than
subtle. Consider, for instance, the following personal ad from New York magazine:
Strikingly Beautiful: Ivy League graduate. Playful, passionate, perceptive, elegant, bright, articulate, original in mind, unique in spirit. I possess a rare balance of beauty and depth, sophistication and earthiness, seriousness and a love of fun. Professionally successful, perfectly capable of being self-sufficient and independent, but I won't be truly content until we find each other. . . . Please reply with a substantial letter describing your background and who you are. Photo essential.
Over and against such blatant hubris, there is a concern for image
that is not only acceptable, it is actually basic to our Christian
identity and calling. The apostle Paul says, "Christ is the visible
image of the invisible God" (Col 1:15).
To properly understand what this means, we must consider God's original
creation of Adam and Eve in the Garden---the place where image
projection started. Continue at Gospel Coalition
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