Finney’s manipulation consisted of the “artful, unfair, and insidious” control of the emotional state of his hearers in order to bring about a “decision” which was anything but. We make decisions when we decide to take a certain course of action, generally after thoughtful consideration. Finney’s “decision” had nothing to do with thought. His hearers were whipped into a terror over the thought of hell. This sudden emotional state was a work of Finney’s art, and he knew how to mold it into a decision to follow God. He utilized every form of pressure to bring about the desired end.Over the years evangelists have learned that other emotions can be equally well utilized to bring about a decision. Various moral crusaders have capitalized upon a manufactured sense of outrage, while missions promoters have made an equally good use of pity. Often these tactics are aimed at producing a donation, but there is no reason why they cannot be turned to the purposes of Finneyite evangelist as well.
Any emotion will do, provided that the speaker can stoke that emotion into flames and that he has the skill to turn it in whichever direction he chooses. Read the rest HERE
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