Rice uses stories, humor, events in history, and his background in counseling psychology to help explain Facebook. First, Rice explains the three realities that are always at work:1. There is a force that is capable of synchronizing a large population in very little time, thereby creating spontaneous order.
2. This spontaneous order can generate outcomes that are entirely new and unpredictable.
3. These unpredictable outcomes require the affected population to adapt their behavior to more adequately live within the new spontaneously generated order.
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